On September 18, Canadian North and Canada Goose came together at the Aqsarniit Hotel & Conference Centre in Iqaluit for the Canada Goose Resource Centre Event.
The event connected local sewers and makers with free fabric, zippers, lining and trims to create parkas, clothing and more. With support from the Aqsarniit Hotel, the event offered a welcoming space for community members to gather and select materials for their next creations.
The day began with Elders’ Hour, offering Elders dedicated time to gather materials before doors opened to the wider public. Community members turned out in numbers, with a line wrapping around the hotel.
Canadian North CEO Shelly De Caria and Canada Goose President, Brand & Commercial Carrie Baker joined both teams in handing out materials and meeting with community members. Their participation was an opportunity to connect directly with the community members that the initiative supports.
Giving materials a new purpose
Since 2009, the Canada Goose Resource Centre program has provided excess materials to remote Northern communities, supporting sewing traditions while giving those supplies a new purpose.
For local makers, access to materials supports opportunities to put their skills and creativity into practice. Fabric, lining and trims become part of parkas, clothing and other creations shaped by the knowledge and craftsmanship of the people who use them. Events like this also bring Elders, sewers and other community members together around a shared interest in making.
A partnership that helps connect communities with supplies
Canadian North was proud to fly the materials into Iqaluit at no charge and help distribute them at the event. By contributing transportation and hands-on support, our team helped make these supplies freely available to local sewers and makers.
Supporting initiatives like this is one way we put our mission to make life better in the communities we serve into action.
Thank you to Canada Goose, the teams who helped bring the event to life, and everyone who joined us in Iqaluit. We were proud to be part of the day and look forward to seeing the creativity these materials inspire.
