September 19, 2023 – Ottawa, ON – Canadian North, an Inuit-owned company, proudly announces the appointment of Shelly De Caria as Vice President of Sales, Marketing & Distribution, effective today. Inuktitut as her second language, Shelly underscores Canadian North’s commitment to community and Inuit leadership.
Bringing over a decade of experience to the role, Shelly originated from Kuujjuaq, Québec, and has been a key driver in building strong relationships with stakeholders and customers alike. She has been instrumental in spearheading Canadian North’s community investment programs, notably the Canada Goose Resource Centre and a targeted annual holiday toy drive for children in remote and northern communities.
“Shelly brings a blend of community understanding and experience to this role, positioning her as a natural to lead the Sales, Marketing and Distribution Team,” said Michael Rodyniuk, President & CEO of Canadian North Airlines. “Shelly has every ability to succeed, ensuring we remain focused on making life better in the communities we serve.”
“I’m deeply grateful for the chance to serve in this new role and eager for the challenges and opportunities that lie ahead. With a dedicated team at Canadian North, we’ll continue to strengthen the vital ties to our communities,” said Shelly De Caria, Canadian North’s newest Vice President of Sales, Marketing & Distribution. “It’s a privilege to walk this path as an Inuk woman, one I hope makes the journey a little clearer for others.”
Canadian North believes Shelly’s appointment will bolster its ongoing commitment to enriching lives in the communities we serve and contribute to the Arctic’s leading airlines’ future growth strategies.