September 19, 2023 – Ottawa, ON – Canadian North, an Inuit-owned company, proudly announces the appointment of Shelly De Caria as Vice President of Sales, Marketing & Distribution, effective today. Inuktitut as her second language, Shelly underscores Canadian North’s commitment to community and Inuit leadership.  

Bringing over a decade of experience to the role, Shelly originated from Kuujjuaq, Québec, and has been a key driver in building strong relationships with stakeholders and customers alike. She has been instrumental in spearheading Canadian North’s community investment programs, notably the Canada Goose Resource Centre and a targeted annual holiday toy drive for children in remote and northern communities.  

“Shelly brings a blend of community understanding and experience to this role, positioning her as a natural to lead the Sales, Marketing and Distribution Team, » said Michael Rodyniuk, President & CEO of Canadian North Airlines. « Shelly has every ability to succeed, ensuring we remain focused on making life better in the communities we serve. » 

« I’m deeply grateful for the chance to serve in this new role and eager for the challenges and opportunities that lie ahead. With a dedicated team at Canadian North, we’ll continue to strengthen the vital ties to our communities, » said Shelly De Caria, Canadian North’s newest Vice President of Sales, Marketing & Distribution. « It’s a privilege to walk this path as an Inuk woman, one I hope makes the journey a little clearer for others. »  

Canadian North believes Shelly’s appointment will bolster its ongoing commitment to enriching lives in the communities we serve and contribute to the Arctic’s leading airlines’ future growth strategies.